Airport management platform AeroCloud has launched a new passenger tracking solution, called AeroCloud Optic.

AeroCloud Optic uses computer vision to track passengers as they move through an airport. The real-time monitoring of passenger flow triggers alerts in response to bottlenecks in operations, such as extended wait times at check-in or security.

UK-based AeroCloud’s artificial intelligence and machine learning algorithms allow airport staff to identify trends, draw learnings, and predict future scenarios, informing more accurate decision-making and long-term planning.

The launch follows successful trials at Liverpool John Lennon Airport and Sarasota Bradenton International Airport in Florida.

“With AeroCloud Optic, airports can resolve operational issues in real-time and plan better for the future in a revolutionary way,” said AeroCloud CEO George Richardson.

“Optic accurately predicts the future flow of travellers, so leaders can make confident decisions on everything from resource allocation to commercial opportunities. AeroCloud Optic can help airport operations teams to streamline the check-in and security experience to get people through to retail areas faster, reducing passengers’ queue time and encouraging spending.” 

Though technologies including Bluetooth and WiFi have previously been trialled, AeroCloud says that AeroCloud Optic is the first technology capable of anonymously tracking passengers through the entire airport journey.

“Understanding the journey of passengers from kerb to gate is a challenge that airports have been grappling with for years and no solution till now has been able to offer them this level of passenger insight without compromising on privacy,” said AeroCloud CTO Ian Forde-Smith,

“AeroCloud Optic has enabled us to overcome this challenge with a real-time, SaaS solution that replaces the resource-heavy, slow, and often inaccurate assumptions that were previously informing operational decisions.”

The launch of AeroCloud Optic follows AeroCloud’s recent $12.6m Series A funding round, led by US fund Stage 2 Capital.